Join me behind the scenes.

welcome to the blog

My Six Income Streams
Alexandra Goddard Alexandra Goddard

My Six Income Streams

There are countless opportunities for artists to make money from their art without solely relying on selling original paintings, I thinks it’s a good strategy to diversify your income streams and leverage your artwork in various ways to generate revenue.

Until last year, commissions were my main source of income as an artist. While commissions are a great way to earn money, especially if you're a pet portrait artist like me, the downside is that you're essentially trading your time for money. About 18 months ago, I decided to focus on developing additional revenue streams to grow my art business, including exploring passive income options meaning that when I was painting commission I was also making income through these passive streams at the same time.

In this blog post, I'll be sharing the revenue streams I've developed over the past 18 months and the insights I've gained throughout the process. My advice is to avoid taking on too much at once. Instead, focus on opportunities that align with your business goals, interests, and existing skills. Trying to juggle too many things at the same time can spread you too thin and make it more challenging to succeed. That’s not to say it can’t be done but this is just speaking from my experience.

Read More
Why every artist should have a Pinterest account
Alexandra Goddard Alexandra Goddard

Why every artist should have a Pinterest account

In the world of digital marketing, content is king, but not all content is created equal. Some content remains relevant and valuable for long periods, while other types quickly become obsolete. This is where evergreen content comes in, and it plays an important role for artists looking to grow their online presence and sell their work. While platforms like Instagram have long been a staple for me for sharing my work, more recently I’m understanding the benefits of Pinterest as a platform to build a more long term sustainable presence. In this video I would like to share why evergreen content might be a better route for you to take and why you should start a Pinterest or work to  grow your existing Pinterest account for your business.

Read More
How I monetized my YouTube Channel
Alexandra Goddard Alexandra Goddard

How I monetized my YouTube Channel

In this blog post, I’ll be sharing my journey to getting my YouTube channel monetized and how one particular video played a major role in helping me reach the required watch hours to start earning revenue through AdSense. I’ll also be sharing some helpful insights and tips I’ve learned along the way. Plus, I’ll be revealing some of the key numbers and stats, including what I’m expecting to make from my first YouTube paycheck.

Read More
Time Management Tips For Building An Art Business
Alexandra Goddard Alexandra Goddard

Time Management Tips For Building An Art Business

Building an art business on your own can feel overwhelming. You may often feel  as though your juggling two full-time jobs: one involves creating and continually improving your art. And the other is the business side, which requires an entirely different skill set, like marketing your work and managing your accounts and finances. On top of that, many of us are trying to grow our art business while balancing another full- or part-time job or family responsibilities. It’s no wonder it can sometimes feel like an impossible task.

In this blog post, I’ll share some time management strategies and mindsets that have helped me balance the journey of growing my art business while raising a young family and working at my part-time job.

Read More
Everything I Use For My Small Art Business
Alexandra Goddard Alexandra Goddard

Everything I Use For My Small Art Business

In this blog post, I’ll be sharing all the essential tools I’ve relied on to run my small art business this year. Whether you're a traditional or digital artist, many of these items will be useful for you as well. I hope this video helps if you’ve recently started your own art business or if you’re considering turning a hobby into a business. You definitely don’t need all of these things to get started, but these are the tools I’ve gradually accumulated over time. I reinvest most of the money I earn back into my business to buy better products and technology. I'll be sharing the tools I use to create my art and products, the materials I use for packaging and shipping, as well as the technology and software that help me run my business. I'll also share a few items that are still on my wish list.

Read More
12 ways to sell your art without social media
Alexandra Goddard Alexandra Goddard

12 ways to sell your art without social media

I wanted to share some tips on how you can sell art without social media, whether it's because you prefer not to go that route or are having trouble building a large following. Growing on social media can be especially challenging right now, so your time and effort might be more effectively spent on other strategies. That’s not to say that I don’t think social media is a valuable way of interacting with a growing a following, it’s still a big target of mine to grow on these platforms but the key is to diversify how you reach your target audience and determine which methods work best for you.

Read More
Make the Most of 20 Minutes a Day to Grow Your Art Business
Alexandra Goddard Alexandra Goddard

Make the Most of 20 Minutes a Day to Grow Your Art Business

We often wait for big chunks of time to create art, but those aren’t always practical—especially when balancing a job, family, or other commitments. Small pockets of time can be just as powerful. Since 2017, I’ve often had only 20 minutes a day to dedicate to my art. Even those brief, daily efforts added up and laid the groundwork for my success. Now, with more time, I’ve grown my art business to include commissions, an Etsy shop, YouTube AdSense, and tutorials. Here, I’ll share strategies for making the most of 20-minute sessions to build your own thriving art practice.

Read More
From Passion To Profit - Growing Your Hobby into a business
Alexandra Goddard Alexandra Goddard

From Passion To Profit - Growing Your Hobby into a business

About a year ago, I made the decision to take my art business seriously, this not only meant creating a logo, website and branding but I had to figure out how I was going to turn what had previously been a hobby, where I made a little bit of money on the side into a profitable business. Despite my decision to go at a slower pace, I've already seen encouraging progress since starting my business just over a year ago, which has reinforced my belief that consistent effort and patience will lead to lasting success. This blog post is here to remind you that it's okay to grow at your own pace, and sometimes the most meaningful achievements come from consistent, dedicated effort rather than quick wins.

Read More
Running an Etsy Shop as a Traditional Artist: My Journey, Tips, and Earnings
Alexandra Goddard Alexandra Goddard

Running an Etsy Shop as a Traditional Artist: My Journey, Tips, and Earnings

I started my Etsy shop back in 2017 during what many refer to as the platform's "golden days." Back then, Etsy was a lot simpler—the algorithm worked in your favor, and just by uploading a listing, you'd see views and orders roll in almost effortlessly. Fast forward to now, things have changed dramatically. After a long break, I reopened my shop and quickly realized that Etsy has become much more competitive. But let’s rewind and talk about my early experience as a traditional artist selling hand-painted art on Etsy, the lessons I’ve learned, and my current approach. Hopefully this will help you decide if running an Etsy shop is right for you.

Read More
Celebrating 1 Year on YouTube: 6 Ways Starting a YouTube Channel Transformed My Art Business
Alexandra Goddard Alexandra Goddard

Celebrating 1 Year on YouTube: 6 Ways Starting a YouTube Channel Transformed My Art Business

August 2024 marks one year since I joined YouTube and began creating content about my small art business. It has changed my life for the better in countless ways, and I wanted to share with you my top 6 reasons why you should consider starting a YouTube channel—whether it’s something you've been thinking about for a while or have never considered before but might find intriguing after watching this video.


Read More
Launching My First Greeting Cards
Alexandra Goddard Alexandra Goddard

Launching My First Greeting Cards

I'm excited to announce a new addition to my small art business—one that combines my passion for painting animals with my mission to make art more accessible to a wider audience. I’m launching my first line of greeting cards featuring designs taken from my original acrylic paintings. These cards are more than just a way to send a message—they are little pieces of art, thoughtfully crafted and filled with love.


Read More
Teaching My First Skillshare Class
Alexandra Goddard Alexandra Goddard

Teaching My First Skillshare Class

Are you a budding artist who would love to learn my process for painting a pet portrait? Would you love to learn how to paint with acrylics but don’t know where to start?

Read More